Sparketing is a marketing insights firm with...

• A holistic understanding across research disciplines.
   
• The ability to simplify data and turn it into a meaningful story.
   
• A promise to deliver concise, data-driven strategies with actionable recommendations.
   
• Nimble teams capable of adapting to the changing needs of every individual client engagement.

Meet the team.

Megan Jackson
Primary research

With over 15 years of experience, Megan has a proven track record of delighting her clients by designing and delivering thoughtful, insight driven research.

Megan formed Sparketing in 2012. The firm has experienced solid growth based on work with clients like Samsung, Target, 3M and DISH Network.

John Plakmeyer
advanced Analytics

John is an experienced analyst with a passion for working with complex data sets and turning them into meaningful, easily understood stories that clients can take action on.

John has worked in many categories implementing techniques such as discrete choice modeling, structural equation modeling, key driver analysis, product line extension, brand equity analysis, and dashboard development.

John received a Master of Science in Applied Statistics from DePaul University.